Social media ads is starting to get expensive. Luckily we stumbled upon this interesting piece by Michael Stelzner, the founder of Social Media Examiner. It’s called 12 Social Media Marketing Predictions From the Pros.
In it, he shares some valuable nuggets of wisdom. Here’s one of them:
Facebook has more than 7 million advertisers and shrinking available inventory. The ever-increasing costs of ads across every major social platform will encourage marketers to dust off their content marketing playbooks.
Smart marketers are making investments in high-value video content that’s super-useful to future customers. We’ll see increased use of IGTV and YouTube content in social marketing. And yes, that YouTube content will be promoted using Facebook!
If you want more, give the full article a quick read at the website linked below…