User generated content is one of the rising stars in content marketing for 2020. This article from AdAge, has some pointers on it for us. It’s called User Generated Content: The Next Frontier for Diversity in Branding.
There are some really fascinating insight in here. This one’s particularly thought-provoking:
If you’re short on diverse UGC, try inviting underrepresented members of your community to events or to try out your products or services, and encourage them to post about their experience on social media. Just like in real life, reaching out to a new community can create new connections and build lasting relationships.
The rest of the article has more insights to be gleaned. Just click on the link below to gain access to it…