What You Need to Know In Order to Craft an Effective Video Campaign

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In the past couple of years, video has become one of the most important media in the race for advertising dominance. This article from Forbes shares how to best take advantage of it.

In it, Amine Rahal of Little Dragon, a graphic design agency, shares some interesting insights. Here’s one that we thought is worth echoing:

It’s about the story, not the sale: Your viewers are smart and can sniff out a sales pitch from a mile away. Instead, focus on the value provided to the customer.

There are more insights to uncover here so do give the rest of it a read. Just click on the link to learn more…

Read the source article at forbes.com