We came across an article the other day that really got our attention it talks about how content marketing is the new marketing for real estate agents. In the article it says that the content marketing generates three times as many leads as other outbound marketing and has conversion rates that are six times higher according to experts.
If you are a realestate agent I think you will also be very interested in these other important findings:
– Content marketing places sharing information above shouting self-promotional slogans. It can and should change how you advertise yourself, do mail-box drops and drive what you post on social media and the information you put onto your website.
– Content makes you a subject authority
– Content creates awareness (it helps you StandOut)
– Content improves prospect quality