Frustrated with Facebook Ads’ constantly changing landscape? So are a bunch of other marketers. This article from the Social Media Examiner helps us with this problem.
It offers some stimulating ideas. Here’s one that we thought was genuinely noteworthy:
What marketers are starting to realize now is that while Facebook is a great, cost-effective way to get the right message in front of the right person at the right time and bring them into your ecosystem, that ecosystem isn’t just Facebook or email. It’s every social channel you have. People consume content in different ways at different times of the day and in different capacities.
It’s not too late to get on the other platforms and run your campaign there too! Tik Tok looks like a good place to start your diversification.